Perkins Slade Shortlisted for Award

Birmingham’s Perkins Slade recognised at national UK Broker Awards 2015

Perkins Slade, one of the 12 founding members of the UNA Alliance, the organisation owned equally by 12 of the UK’s largest independent regional insurance brokers, has had its vast portfolio of work with UK National Governing Bodies of Sport recognised as it goes up against four other brokers for the Customer Service Award at the UK Broker Awards.

With elements of risk evolving within UK organisations, Perkins Slade has spent the past 12 months raising awareness of the importance of risk management specifically at over 2,500 local tennis clubs, for there had been an increase in both the number and cost of claims against the sport’s National Governing Body, The Lawn Tennis Association. Perkins Slade would aim to encourage such clubs to undertake risk assessment, with an aim to reduce incidents, claims and, by extension, premiums. Importantly, as most clubs are run by volunteers, this needed to take into account a general lack of training and expertise in this area.

The firm created a series of insurance focused microsites - online platforms that collate all of the insurance information for a particular client in one place. Designed to mirror the host associations’ own website as closely as possible, the user then has the confidence that the information is provided by a reputable source. Content of the microsites is managed by Perkins Slade staff, ensuring it is accurate and up-to-date, and it is grouped into sections that speak in a relevant manner to different constituents such as members, clubs, and coaches. Addressing specific details of the insurance cover provided, the firm also included “frequently asked questions” that addressed common and recurring issues. 

Perkins Slade also helped educate volunteers within Tennis Clubs on the potential risks they face. The firm created a system, with untrained volunteers in mind, displaying simple functionality which helped them assess and understand the risks at their clubs. In turn, this has helped reduce injuries at these clubs and this was also supported by a series of regional workshops, attended by local club committee members.

As a result, the launch of the microsites has greatly reduced the number of insurance related enquiries that are being handled by Perkins Slade’s clients, which has freed up time for them to concentrate on their core activities.

Andy Goulbourne, Associate Director, Sport & Recreation at Perkins Slade comments:
“..We are absolutely thrilled to be shortlisted for this award, particularly as it puts our customer service levels firmly in the spotlight. Our ethos is all about providing a high quality and committed service to our clients and this award nomination is down to the care and attention each member of staff at Perkins Slade demonstrates on a day to day basis. Like with any business, great customer service is essential for building a solid reputation, attracting and retaining customers, and overall customer growth. To that end, we will always prioritise and maintain a commitment to delivering first-rate customer journey for all of our clients..”

The UK Broker Awards are run by Incisive Media, one of the world's leading business-to-business (B2B) information providers, serving the financial and professional services markets globally. The event will take place on The Brewery, London, 25th September.

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